Program Syllabus
Coursework
Summary
In this course you will learn the initial steps that should be taken when you decide to start your own company. While business education is the main focus here, the actual individual components of business knowledge that are required to become successful, is where the majority of entrepreneurs have blind spots. The goal here is to become educated and aware of the actual process of how Business works. This will enable you to make more informed calculated decisions about opportunities you pursue.
Coursework
Summary
In this course you will learn how to define and develop your business customer model. Your customer model is simply the type of customer that has a need or want for your business products or services. The objective is to become knowledgeable of whether your ideal customer is a business, consumer or both. The approach to targeting a business versus a consumer, varies in many ways, so it’s imperative to be educated of the differences and spend time researching their habits and buyer trends.
Coursework
Summary
In this course you will learn the fundamental principles of market research for your business. Although all business components are important, market research has a different level of importance, because it has a scientific aspect. I'm sure you're curious about how market research could involve science, so we'll take a moment to give you a quick explanation of how this works.Market Research is the study of your customers, their habits, trends and mindsets. Simply put, this all about how your potential customers think.
Coursework
Summary
In this course you will learn how to determine what is referred to in business as your hard costs. Simply put, this is what it costs to get your products or services to your desired customers in the market. All businesses have hard costs. This is the most important revenue component in business, because it dictates the profits. Just another way of saying, the less you pay for it, the more you make from it. The idea here is to ensure you’re knowledgeable on the proper way to set your customer retail pricing based on market demand and wholesale supplier costs.
Coursework
Summary
In this course you will learn about the different company types and how to properly set up a company in any state you chose. This process is referred to as a Company Formation. This is when documents are formally submitted to the Secretary of State of the desired state, establishing the business entity under the guidelines according to the state. There is typically a hard cost associated with the registration of a business and each state has a different cost. We will provide you more details of each state’s cost break down at the completion of the program.
Coursework
Summary
In this course you will learn the legal Protection measures that need to be considered when starting a business. The importance of being educated on the legal aspects of business can't be overlooked nor taken for granted. From state to federal we all have rules and regulations to follow, in addition to lawsuits and civil matters that can arise as a result of disgruntled customers, contractors, employees and partners. In all instances, there are different legal implications, and can vary depending on business type, business model and a host of other scenarios.
Coursework
Summary
In this course you will learn about Human Resources (HR) and People Management. The goal here is to educate you on the fundamentals of employee management in business. Human Resources is a department within your business model that handles everything employee related. This department is responsible for hiring and terminating your employees, administering company policies and procedures, compensation and benefits. We’ll discuss the inner workings of how your company guidelines should be implemented to protect your business and your employees.
Coursework
Summary
In this course you will learn the principles of business accounting and finance. Although in some business models, the finance department handles both accounting and finance, these terms serve different operational purposes. Most of the information we’ll discuss is similar to other relatable terms that are often used in your personal life, but may have different names and slightly different meanings when it comes to business. We’ll cover the financial terminology that often confuses entrepreneurs when starting out to simplify the business knowledge.
Coursework
Summary
In this course you will learn how to create budgets for all the aspects of your organization. While the term budget is often overlooked by some people in their personal life, budgeting in business is highly important and cannot be treated in that same regard. Organization budgeting is a necessity for determining how to ride the waves of the market. The fact is budgeting for your company is all about the economics, the market should always dictate how much your company spends to operate in the various budget categories.
Coursework
Summary
In this course you will learn the process of creating effective marketing strategies and how to properly brand your company. The knowledge of marketing in business is essential to the success of your company. Establishing brand awareness is a process and it requires time and effort to make your company known in the marketplace. It's important in the beginning stages of business to take serious measures to protect your brand and establish your customers trust. We'll discuss different strategies and approaches to marketing, as well as leveraging the variety of technology resources that are available for businesses.
Coursework
Summary
In this course you will learn how to create an effective go to market (GTM) strategy for your business. The idea is to become educated on what it takes to properly launch your company right from the start and how to capitalize off the momentum that comes as a result. This knowledge will come in handy as you grow your company and it will prove it's value, once you start to add new products and services, diversifying revenue and investing in other companies, when additional lucrative opportunities arise.
Coursework
Summary
In this course you will learn how to create a business plan that is customized to your business model. This is the most important step in the process of starting a company and requires a high level of attention to details. A business plan is a picture that provides an image of what your business's future looks like. It also helps investors and banks determine whether your company is a legitimate investment or presents any potential risks or liabilities associated with providing startup or working capital.
